Tuesday 30 July 2019

Ecommerce Product Photography tips: A Beginner’s Guide

At present, the E-Commerce business is increasing day by day. Everyday many people are engaging with an e-commerce business. And product photography is essential for these e-commerce sites. Because without seeing products, clients are not interested in purchasing a product. That's why in e-commerce industry product photography is so much influential thing. If you are a beginner in e-commerce Product Photography, then you can read this article for knowing guidance about E-Commerce Product Photography. Because in this article we will discuss about E-Commerce product photography tips for beginners.

What is Product Photography

Product photography is a branch of photography, which accurately and attractively represents a product in advertising. Product photography uses specific techniques to showcase products in an attractive way and entice potential buyers to purchase particular products. Photography is so principal in selling products. Because all most Ninety-nine percent of all purchases (99!) come from an emotional response, not a need.

People buy things based on how that product will make them feel. We can use this information in creating product images that the viewers will find engaging. That's why product photography is everywhere we look.

The equipment you will need

Photography is a really exciting and interesting thing, but it can also be very confusing for beginner or newcomers. Some new photographer thinks that I will need high tech types of equipment if I want to capture a good image. Actually, this thinking is not right.

At first, you need a camera; You don’t have to buy a fancy camera with a range of lenses to take the correct product image. You can take very professional and polished photos, even with some of the latest smart phones. There are many types of a good camera such as, Whatever camera you choose, get familiar with it before you dive into your first product photography shoot. Then you will need a tripod, a white background, white bounce cards made of foam board, a table, tape, and the right room.

How to photograph your product

If you want to capture your product correctly, then you have to maintain some steps and tips, such as,

1. Set up your table - it’s time to set up your shooting area. Place your table as close to the window as possible without intersecting the shadow from the windowsill. You’ll want to start with the window 90 degrees to the right or left of your setup. The closer you are to the window and the larger the window, the softer the light will be. You do not want direct sunlight hitting your set. Direct sunlight is harsh and looks terrible with your products.

2. Lighting - Lighting is very important. It can change the outlook of the image. If you keep the source of light broader then you will get the light softer and the narrower the source, you will get harder light. With the immense light source, light rays hit your object from different directions; it just opposite of more restricted source. So you should keep proper concentration on lighting.

3. Use sweep - Sweep means creating a clean background. Even if you have a crisp white wall, imperfections can still be seen. To create a clean sweep, all you need is a piece of white paper that sits under your product and sweeps up behind it onto the wall for a seamless look.

4. Set up your camera

5. Set up your product in the middle of the surface - Setting up your product is one of those things that seems simple, but can take time to perfect. If it’s a bag, for example, you have to keep the label type centered. Often there are many tiny movements and adjustments required to get everything lined up perfectly.

6. Shoot from Strange Angles - Usually photographers place the camera at the same level as the product so that the shot comes out at eye-level. Most of the time, you want to be careful about shooting from odd angles, only because it can distort a product.

7. Then take the picture and evaluate - Another importance photography advice to you is to not stop at one photo per product. Just as your clients look, hold, use, and even try on merchandise in a store, your website should shoot a variety of images to simulate this very experience.

8. Finally, you have to edit your image. Because without photoshopping or editing your picture, you cannot be able to attract the attention of target clients. Remember that, photos that feature low resolution, bad lighting, distracting reflections, and a lack of detail aren’t going to convince people to buy what you’re selling. By editing photo, you can solve any tiny problems quickly.

That's why photoshop or image editing is essential for e-commerce product photography. Without proper knowledge about image editing, If you try to edit your photo, then you cannot do it properly. Because many things are related to image editing or photoshop, without professional image editors enough knowledge to gain about photoshop is so tricky. That's why you should go to photoshop service center or professional photoshop services provider. There are many photoshop service providers have in online and offline. They are worked very professionally. If you edit your product photograph by a professional photoshop service provider, then you will get a better result. You cannot do photoshop for image edit like professional photoshop service providers. So by photoshop service provider are edited your product images. It would be beneficial to your e-commerce product photography.

Posting photographs to your website

Make sure your website is displaying the pictures for your products in the highest possible quality, without causing load time. A good rule of thumb tends to be 1MB or under when optimizing your images for web and performance. Similarly, try integrating lifestyle photos to evoke an emotional response from visitors. Lifestyle shots will give your product life and bring about points of connection for clients.

If you follow these tips, steps and guidance, then you can get better feedback as a beginner in e-commerce product photography.


Author Bio:

Salim Ahmed is the founder of Clipping Path Center (CPC), an offshore graphic house for Photoshop Clipping Path services. Besides, he is a Photographer and Blogger. He likes to share tips and tricks on photography, photo editing, and graphic design!


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